Our Clients
Case Studies
Project Brief: Kick Cancer
Working with Kick Cancer, our brief was to create an educational and community message that raised awareness of testicular cancer among young people.
Kick Cancer aims to tap into the emotive force of football as a catalyst to effect positive change and awareness about prostate and testicular cancer. It highlights the importance of early detection and endeavours to eliminate stigmas surrounding both types of cancer.
We created the Kick Cancer campaign and spread the message by completing the #BinChallenge. With the participation of Barcelona FC striker Luis Suarez who participated in the campaign by starring in a public awareness campaign to launch the #BinChallenge.
F2 Freestylers also helped spread the message to their substantial online following, demonstrating the #BinChallenge on their channels, which include over 7 million YouTube subscribers and 4.8 million followers on Instagram, and encouraging everyone to take part. The #BinChallenge encourages the public to kick a football symbolizing cancer into a bin, post on social media and tag three friends calling them to accept the challenge.
Project Brief: UAE Pro League Certificate Programme
Our project brief was to design a blended learning programme of executive study. Entitled the Pro League Football Certificate, it was designed to assist in a set of skills specific to football, which aims to meet the requirements for future senior management within the football industry. The certificate programme comprised of three core 3-day modules plus an independent learning module. All of which carefully designed to ensure that graduates had the most up to date football management techniques and administration best practices. Learners also benefited from a London based Premier League field trip to share best practice within UK and international football.
Project Brief: UAE Pro League Certificate Programme
Our project brief was to design a blended learning programme of executive study. Entitled the Pro League Football Certificate, it was designed to assist in a set of skills specific to football, which aims to meet the requirements for future senior management within the football industry. The certificate programme comprised of three core 3-day modules plus an independent learning module. All of which carefully designed to ensure that graduates had the most up to date football management techniques and administration best practices. Learners also benefited from a London based Premier League field trip to share best practice within UK and international football.
Project Brief: Safeguarding UAE Pro League
Project brief was to design and online safeguarding training package for 300 UAE professional football coaches. Safeguarding is the preventative action taken that will eliminate or limit the risk of child harm. Safeguarding is essential in football to ensure all players have the best outcomes and are provided with safe and effective care, and that they can grow and develop happily and healthily without the risk of abuse or neglect UAE Government since 2007 has taken an active stance in child protection with the Ministry of Interiors Committee for Child protection (MOI CPC), yet Safeguarding in football is a new practice to be addressed not only in the UAE but the region and much of Asia. Other than Australia there is no governing football organization in Asia with an effective safeguarding policy.
Project Brief: Safeguarding UAE Pro League
Project brief was to design and online safeguarding training package for 300 UAE professional football coaches. Safeguarding is the preventative action taken that will eliminate or limit the risk of child harm. Safeguarding is essential in football to ensure all players have the best outcomes and are provided with safe and effective care, and that they can grow and develop happily and healthily without the risk of abuse or neglect UAE Government since 2007 has taken an active stance in child protection with the Ministry of Interiors Committee for Child protection (MOI CPC), yet Safeguarding in football is a new practice to be addressed not only in the UAE but the region and much of Asia. Other than Australia there is no governing football organization in Asia with an effective safeguarding policy.